Case Study / Brand Lead · 2023 — 2024
Janu.
A functional beverage brand taken from a blank page to a fully launch-ready company — product, identity, supply chain and the legal and operational backbone behind them.
Featured by Snaxshot →● Brand Lead · 2023 — 2024
A functional beverage brand taken from a blank page to a fully launch-ready company — product, identity, supply chain and the legal and operational backbone behind them.
— The Brief
Developed a functional beverage brand from a blank page — strategy, product, identity and go-to-market — inspired by contemporary wellness culture and premium consumer brands.
— Scope
- 01Brand strategyPositioning, tone of voice and the cultural world the brand lives in.
- 02Product & namingThree SKUs — Pro Matcha, Soul Berry, Nutri Mush — named and scoped.
- 03Packaging conceptsBoxes, pouches and capsule formats designed around a single visual system.
- 04Visual directionAura gradients, soft pastels and editorial product photography.
- 05Suppliers & technologistsSourced manufacturers, food technologists and packaging suppliers end-to-end.
- 06Legal & operationsBuilt the legal setup, contracts and unit economics to take the brand to market.
- 07Go-to-marketPricing, channel plan and launch assets — ready to ship.
— Outcome
The brand reached a fully launch-ready state across three SKUs — product, packaging, suppliers and operations all in place. The launch was paused when the founder's funding ran out and I relocated; the work stands as a complete brand world, ready to ship.
